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Besflores Nievera Jr.

Trade Show Coordinator, Senior Audio Consultant, musicdirect®

Besflores Nievera Jr. is Trade Show Coordinator and Senior Audio Consultant at Chicago-based Music Direct, a nationally recognized multichannel retailer of High Performance Audio hardware and software. Bes has been the company's ‘voice’, fielding hundreds of calls and emails daily since 1995, providing advice and recommendations on virtually every product featured in the company's catalogs and website ( As a leading specialist in Analog hardware, Bes has been interviewed in major publications such as Stereophile and Jazz Times.

As Trade Show Coordinator, Bes has successfully extended the brand's reach at numerous trade shows and High-End Audio events throughout North America, including AXPONA/Audio Con, Consumer Electronics Show (CES), Rocky Mountain Audio Fest, T.H.E. Show and Montreal Image Et Son.

From 2008 to 2012, Bes was named to coordinate marketing for Music Direct's distribution of Avid Turntables and Electronics. From 2009 to 2011, Bes managed the launch of Music Direct's Blog, which has amassed a loyal following since its creation. In 2014, Bes added to his already expanding resume the title of writer and host for the brand's YouTube video series.